In today’s day and age, the best way to grow your business is to have a strong social media presence. TikTok is one of the fastest growing social media platforms in the world with 689 million monthly active users – which the platform gained in just 5 short years. Utilizing TikTok is a fun and creative way to grow your home-based direct sales business, and it’s totally free!

There’s a ton of different kinds of content that you can create for your stay-at-home business on TikTok. The best type of content for you will depend on your personality, skills, and audience.

Here are 4 popular ways to use TikTok to grow your home-based direct sales business:

#1 Copycat Content

If you’re just getting started with using TikTok and need some inspiration, copycat content is the way to go. This type of content will have a certain format that everyone follows and an audio clip to go along with it. One TikTok user will create the original post that sets the tone for their “copycats” and from there, each subsequent user can make it their own.

For example, the first user might make up a dance to a 15-second clip of a certain song. In order to spread information about their business, they might put words on the screen when they hit a certain dance move or when the song emphasizes on a certain note.

If you like the format and the audio clip that the user presents on their TikTok, you can copy it and use it to promote yourself! Perhaps the song has 5 emphasized notes and you want to give your audience “5 home business ideas for moms.” All you have to do is mimic the dance, add the audio, and add text with each stay-at-home mom job title to the screen. Done!

#2 Educational Content

People don’t necessarily want or need 30-minute YouTube tutorials anymore. You can fit a surprising amount of information into a 15-second clip! You can promote your own stay at home business by helping other people start and grow theirs. If you show your audience that you’re a reputable source of information, and you’re willing to share your knowledge for FREE, they’re going to keep coming back time and time again.

You might make an educational TikTok about “3 tips for photographing your products” or “how you can get into home-based direct sales work.” Basically “tips” and “how-to” videos are your best friends when creating educational content. If you use those as the framework for every video, you can’t go wrong.

#3 Behind the Scenes

People love to take a look behind the scenes because it makes them feel like they’re getting an exclusive look into your everyday life. It also gives them insight into what their day-to-day life would be like if they were to start one of their own stay at home businesses. You might take your audience through a condensed version of your daily schedule, show them how you manage your social media presence, or give them a peek of what you’re able to do with your free time now that you do home-based direct sales work!

Whatever kind of “behind the scenes” TikToks you make, it’s important to make them real and candid. TikTok users want to see that you’re a real mom or dad running their own home business just like them. If you try to make your life seem too “perfect,” they might not feel like they can relate to you.  The more real you are, the confident users can be that their own stay at home business idea will be a success and able to provide the life / balance they desire.

If you show your audience that you’re really just like them, they will be more apt to connect with you and follow your calls to action.

#4 Partner with Influencers

Influencer marketing is HUGE across all platforms these days. Basically, it’s the practice of getting someone who has a larger following than you to promote your business or product. This can be a really easy and quick way to get your stay-at-home mom job opportunity out there to thousands and thousands of people.

You’ll just have to make sure you choose the right influencer to partner with. If you’re in home-based direct sales work, you’ll want to partner with a business that aligns with the products you sell. For example, if you sell promotional products, you probably won’t want to partner with a TikTok influencer that mainly shares workout tips. A better place to start would be with a small business that sells merch with their own logo on it.

If you find an influencer that you work well with, there’s infinite potential for growth for both of you! As their endorsements help your business grow, their platform might get larger because they are offering their audience valuable information. The larger that audience, the more people you can reach, and so on and so forth.

Final Thoughts

If you want to grow your stay-at-home business idea, promoting your business on TikTok is a must! You don’t have to be a computer genius or marketing expert to get started. Download the app today and scroll through to get a feel for what others are doing. Use the tips we’ve listed in this article to start creating content and watch how fast your stay-at-home business idea grows!

Check out our blog for more great advice for working in home based direct sales and other work from home businesses!

TIP:  Even though we didn’t cover it here, you should also consider using your short video content on Instagram with their new Reels feature.